This week, I want to pull back the curtain on one of our most important processes at Playstack, how we analyze YouTube video performance to improve and grow channels continually. It's one thing to make videos, and that is an achievement in itself, but the next thing is to get results. The problem is, a lot of people give up on an idea, style or format because they get bad results after 1 or 2 videos. Opposite, people fail to double down on any success they have, something like above-average...
9 days ago • 4 min read
Hey, thanks for reading the newsletter again; although I haven't been very consistent lately, I think (and hope!) the quality is going up. So today, we are covering a topic that is being discussed a lot, and it is one of the most important parts of YouTube. Your video title. Worth Watching Part of what I do daily is consume a lot of content, and here are some of my favourite videos. We created a full YouTube Idea Bank with all the previous outliers. Format: Outlier score (multiple of average...
16 days ago • 4 min read
How often do you spend time researching popular video ideas, recreating them, and yet still get no views? It happens to the best of us, and it's super frustrating. The idea is the most important part of your video. However, even that doesn't always work because of this extra detail you might be missing. Worth Watching Part of what I do daily is consume a lot of content, and here are some of my favorites: We created a full YouTube Idea Bank with all the previous outliers. Format: Outlier score...
27 days ago • 5 min read
Today I have something special for you guys, Last week, we had an amazing gathering of business owners and marketers interested in YouTube growth, over 50 SEO experts joined us! For those who couldn't join us, I wanted to share some key insights that might help you leverage YouTube as a powerful traffic source for your business. The full recording is linked below. Today's edition is hyper focussed on agencies and businesses that want to start and grow on YouTube, including the "Worth...
about 1 month ago • 4 min read
Glad you made it to another one of my deep dives, I can't seem to make them short (sorry not sorry). Today is about your perception of being on camera and what you can do to make it easier or avoid it altogether. This is after a new client (a referral from our oldest client), paid us, we did all the prep, strategy, planning and then decided that he is not the kind of person who wants to be on camera and dreads it. So if you feel like that, this newsletter today is about how to build...
about 2 months ago • 6 min read
Today's topic is about something most people who don't like to be on camera are all about. Do you script your content and use a teleprompter? Or do you freestyle with bullet points? I often talk about it as part of a bigger topic, but I saw Thomas' video on this, and many people struggle with it. So here is a quick breakdown of when to use a teleprompter and when to freestyle, as the answer is not so straightforward. Worth Watching Part of what I do daily is consume a lot of content, and here...
about 2 months ago • 6 min read
Today we have a fun one, basically me saying no to all your excuses that you have for not getting the results you want. So no faffing around (I learned this from Will Barron..), let's get into it. Worth Watching Part of what I do daily is consume a lot of content and here are some of my favorites: We created a full YouTube Idea Bank with all the previous outliers. Get Access Now Philip Humm - Give me 9min, and I'll improve your storytelling skills by 176%A new audience needs data to be easily...
2 months ago • 5 min read
Hey, A few weeks ago we talked about how to get content out as a procrastinator in ▶ The Procrastinator's Guide to Consistent YouTube Content where I briefly touched on the workflow to get content out efficiently. In this newsletter I'll go deeper to get you a month's worth of content in 1-2 days, solo! Part of procrastinating is that you just have no idea what to do, but once your path is clear and your content calendar is filled out, it's pretty simple. In other newsletters, I spoke about...
2 months ago • 7 min read
Hey,I started writing this week's newsletter about the easiest way to get success on YouTube with the minimal viable effort you need to put in. But then I came up with the idea of how to look for a good video editor first for you after I reviewed 150+ editor portfolios and resumes and there was plenty to be frustrated at. I want to share the things to look out for, the get off the right foot with an editor and what to avoid so you don't get disappointed or even worse get scammed. I bet a lot...
3 months ago • 10 min read