Today I have something special for you guys, Last week, we had an amazing gathering of business owners and marketers interested in YouTube growth, over 50 SEO experts joined us! For those who couldn't join us, I wanted to share some key insights that might help you leverage YouTube as a powerful traffic source for your business. The full recording is linked below. Today's edition is hyper focussed on agencies and businesses that want to start and grow on YouTube, including the "Worth...
15 days ago • 4 min read
Glad you made it to another one of my deep dives, I can't seem to make them short (sorry not sorry). Today is about your perception of being on camera and what you can do to make it easier or avoid it altogether. This is after a new client (a referral from our oldest client), paid us, we did all the prep, strategy, planning and then decided that he is not the kind of person who wants to be on camera and dreads it. So if you feel like that, this newsletter today is about how to build...
29 days ago • 6 min read
Today's topic is about something most people who don't like to be on camera are all about. Do you script your content and use a teleprompter? Or do you freestyle with bullet points? I often talk about it as part of a bigger topic, but I saw Thomas' video on this, and many people struggle with it. So here is a quick breakdown of when to use a teleprompter and when to freestyle, as the answer is not so straightforward. Worth Watching Part of what I do daily is consume a lot of content, and here...
about 1 month ago • 6 min read
Today we have a fun one, basically me saying no to all your excuses that you have for not getting the results you want. So no faffing around (I learned this from Will Barron..), let's get into it. Worth Watching Part of what I do daily is consume a lot of content and here are some of my favorites: We created a full YouTube Idea Bank with all the previous outliers. Get Access Now Philip Humm - Give me 9min, and I'll improve your storytelling skills by 176%A new audience needs data to be easily...
about 1 month ago • 5 min read
Hey, A few weeks ago we talked about how to get content out as a procrastinator in ▶ The Procrastinator's Guide to Consistent YouTube Content where I briefly touched on the workflow to get content out efficiently. In this newsletter I'll go deeper to get you a month's worth of content in 1-2 days, solo! Part of procrastinating is that you just have no idea what to do, but once your path is clear and your content calendar is filled out, it's pretty simple. In other newsletters, I spoke about...
about 2 months ago • 7 min read
Hey,I started writing this week's newsletter about the easiest way to get success on YouTube with the minimal viable effort you need to put in. But then I came up with the idea of how to look for a good video editor first for you after I reviewed 150+ editor portfolios and resumes and there was plenty to be frustrated at. I want to share the things to look out for, the get off the right foot with an editor and what to avoid so you don't get disappointed or even worse get scammed. I bet a lot...
about 2 months ago • 10 min read
Hey, That YouTube video you've been meaning to create... let's talk about why it's still not done. After working with countless business owners, I've noticed something interesting: it's rarely about editing skills or fancy equipment. The real barriers? Coming up with ideas and actually hitting that record button. And I'm guilty too, I started this newsletter to push myself to create content more consistently (that's your first tip, accountability). Let's break down the process and make...
2 months ago • 5 min read
Hey, Ever wonder why some YouTube videos take off while others flop? Here's something most people don't realize: it's not just about views, it's about keeping people watching. YouTube loves you for keeping people on the platform, so how do you do that? Worth Watching Part of what I do daily is consume a lot of content and here are some of my favorites: We created a full YouTube Idea Bank with all the previous outliers. Get Access Now Sales Feed - Did This AI Tool Just Change Sales Forever?...
2 months ago • 3 min read
Hey, I want to touch on the actual first step before you decide to invest (more) in YouTube. Let's talk about the questions you need to answer to set yourself up for success. I've helped dozens of business owners build their YouTube presence, and I've noticed something interesting: the ones who succeed aren't necessarily those with the biggest budgets or the most experience. They're the ones who get crystal clear on these key areas first. These are the exact questions I ask new clients during...
3 months ago • 2 min read