Hey there, Ever scroll through YouTube and suddenly stop at a thumbnail that makes you think “wait, what?” That moment of confusion? That’s cognitive dissonance in action. And it’s the secret weapon top creators use to stop the scroll and force clicks. Most creators design thumbnails hoping people will click. Smart creators design thumbnails that make people unable to scroll past. Make sure to read all the way through to get the prompt to bypass all the below info. Why Your Thumbnails Are...
9 days ago • 4 min read
Here's how Mike Dee went from spending $1000/m to $25/m for script writing.All with the same effort.In our mastermind call last week and Mike Dee shared some insights about his current script writing process.He went from paying a scriptwriter $1K/month (who still needed editing) to getting 95% ready scripts in minutes.I wrote about this earlier last week. Make sure to follow me on LinkedIn to see these insights earlier. The AI Script Writing System That's Replacing $1,000/Month Writers Stop...
17 days ago • 4 min read
Most YouTube "experts" tell you to optimize titles for maximum views. That's terrible advice if you're trying to build a business. The way you write your titles determines who you attract. After analyzing 200+ business channels, we found a clear pattern, creators chasing viral titles attract viewers who can't afford their services, while strategic title writers attract qualified prospects. The perfect example of Quality > Quantity. How YouTube titles affect conversions The content below is...
23 days ago • 2 min read
I’ve been analyzing hundreds of failed YouTube channels and personal brands lately, and there’s a pattern that keeps showing up. Most people think building a brand is about posting consistently and hoping something sticks. They create content, cross their fingers, and wonder why their “amazing” videos get 47 views while their competitors blow up. Here’s the brutal truth: You don’t have a content problem. You have a brand problem. Worth Watching Part of what I do daily is consume a lot of...
29 days ago • 5 min read
I was reviewing a potential client's YouTube channel yesterday, they'd spent 8 months creating "high-quality" content but the kicker.. zero business results. Beautiful videos. Professional editing. No leads. The problem? They skipped the foundation questions and went straight to tactics. YouTube success isn't about better equipment or fancier graphics, it's about strategic clarity before you hit record. Here are the 5 questions that separate YouTube channels that drive business growth from...
about 1 month ago • 4 min read
Imagine you put in all the effort of creating some content, you finally decided to put your time and resources to grow your brand, to generate sales and to be out there. After all everybody is doing it and you don't want to fall behind. You tell yourself that you will try it for a few pieces or for a few weeks to see if it works, but is that enough? Worth Watching Part of what I do daily is consume a lot of content, and here are some of my favorites: We created a full YouTube Idea Bank with...
about 2 months ago • 6 min read
I’m writing this from Melbourne, Australia, on a business trip, and it’s got me thinking about the powerful ways YouTube's presence impacts in-person business meetings and networking, like conferences. At Playstack, we’ve seen how YouTube content influences the business development process for the companies we work with: Prospects who have watched videos before a meeting or call are more likely to convert Sales cycles for YouTube-engaged leads are typically much shorter The average deal size...
2 months ago • 4 min read
The potential for business growth on YouTube is mind-blowing when you consider the numbers - 2.6 billion monthly active users who could see your content! Here are some insights we use daily to help businesses turn YouTube into an effective sales engine. Worth Watching Part of what I do daily is consume a lot of content, and here are some of my favorites: We created a full YouTube Idea Bank with all the previous outliers. Format: Outlier score (multiple of average last 5 videos) \ Channel Name...
2 months ago • 4 min read
This week, I want to pull back the curtain on one of our most important processes at Playstack, how we analyze YouTube video performance to improve and grow channels continually. It's one thing to make videos, and that is an achievement in itself, but the next thing is to get results. The problem is, a lot of people give up on an idea, style or format because they get bad results after 1 or 2 videos. Opposite, people fail to double down on any success they have, something like above-average...
3 months ago • 4 min read