I’m writing this from Melbourne, Australia, on a business trip, and it’s got me thinking about the powerful ways YouTube's presence impacts in-person business meetings and networking, like conferences. At Playstack, we’ve seen how YouTube content influences the business development process for the companies we work with: Prospects who have watched videos before a meeting or call are more likely to convert Sales cycles for YouTube-engaged leads are typically much shorter The average deal size...
24 days ago • 4 min read
The potential for business growth on YouTube is mind-blowing when you consider the numbers - 2.6 billion monthly active users who could see your content! Here are some insights we use daily to help businesses turn YouTube into an effective sales engine. Worth Watching Part of what I do daily is consume a lot of content, and here are some of my favorites: We created a full YouTube Idea Bank with all the previous outliers. Format: Outlier score (multiple of average last 5 videos) \ Channel Name...
about 1 month ago • 4 min read
This week, I want to pull back the curtain on one of our most important processes at Playstack, how we analyze YouTube video performance to improve and grow channels continually. It's one thing to make videos, and that is an achievement in itself, but the next thing is to get results. The problem is, a lot of people give up on an idea, style or format because they get bad results after 1 or 2 videos. Opposite, people fail to double down on any success they have, something like above-average...
about 1 month ago • 4 min read
Hey, thanks for reading the newsletter again; although I haven't been very consistent lately, I think (and hope!) the quality is going up. So today, we are covering a topic that is being discussed a lot, and it is one of the most important parts of YouTube. Your video title. Worth Watching Part of what I do daily is consume a lot of content, and here are some of my favourite videos. We created a full YouTube Idea Bank with all the previous outliers. Format: Outlier score (multiple of average...
about 2 months ago • 4 min read
How often do you spend time researching popular video ideas, recreating them, and yet still get no views? It happens to the best of us, and it's super frustrating. The idea is the most important part of your video. However, even that doesn't always work because of this extra detail you might be missing. Worth Watching Part of what I do daily is consume a lot of content, and here are some of my favorites: We created a full YouTube Idea Bank with all the previous outliers. Format: Outlier score...
about 2 months ago • 5 min read
Today I have something special for you guys, Last week, we had an amazing gathering of business owners and marketers interested in YouTube growth, over 50 SEO experts joined us! For those who couldn't join us, I wanted to share some key insights that might help you leverage YouTube as a powerful traffic source for your business. The full recording is linked below. Today's edition is hyper focussed on agencies and businesses that want to start and grow on YouTube, including the "Worth...
2 months ago • 4 min read
Glad you made it to another one of my deep dives, I can't seem to make them short (sorry not sorry). Today is about your perception of being on camera and what you can do to make it easier or avoid it altogether. This is after a new client (a referral from our oldest client), paid us, we did all the prep, strategy, planning and then decided that he is not the kind of person who wants to be on camera and dreads it. So if you feel like that, this newsletter today is about how to build...
3 months ago • 6 min read
Today's topic is about something most people who don't like to be on camera are all about. Do you script your content and use a teleprompter? Or do you freestyle with bullet points? I often talk about it as part of a bigger topic, but I saw Thomas' video on this, and many people struggle with it. So here is a quick breakdown of when to use a teleprompter and when to freestyle, as the answer is not so straightforward. Worth Watching Part of what I do daily is consume a lot of content, and here...
3 months ago • 6 min read
Today we have a fun one, basically me saying no to all your excuses that you have for not getting the results you want. So no faffing around (I learned this from Will Barron..), let's get into it. Worth Watching Part of what I do daily is consume a lot of content and here are some of my favorites: We created a full YouTube Idea Bank with all the previous outliers. Get Access Now Philip Humm - Give me 9min, and I'll improve your storytelling skills by 176%A new audience needs data to be easily...
3 months ago • 5 min read