Hey Reader,

Not sure where to start when creating video content for your business, especially on YouTube?

To simplify the process, I've curated a list of essential videos that every new business channel should consider creating. These are not just random suggestions but strategic video types designed to boost brand awareness, engage viewers, and ultimately drive sales by becoming a niche authority.

Worth Watching

Part of what I do daily is consume a lot of content and here are some of my favorites:

We created a full YouTube Idea Bank with all the previous outliers.

• Doctor Mike - Doctor Reacts To The Lunchly Controversy​
  Reaction videos to trending topics are very effective, make sure to add value.
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• Ryan Trahan - I Tried Every Airbnb Category​
  Reinventing the Vlog, a lot is led by personality yet there is a clear narative and end goal.
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• Ahrefs - The Google Update That Crushed His Business Overnight​
  Amazing video that hit everything perfect in their packaging, editing and timelyness.

Essential YouTube Videos Every Business Should Create

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Every type of content has its pros and cons, such as how much resources it takes to make or how well it converts.

The way I look at YouTube videos for businesses is that every video is a sales asset and it not only lives on your channel but is used throughout your sales funnel like email, website, FAQ, ...

1. Introduction/Channel Trailer

Example: Key Person of Influence - Daniel Priestley

Think of this as your YouTube elevator pitch. Within a couple of minutes, introduce potential subscribers to your brand and give them a reason to stay. Highlight what your business is about, what value you bring to the table, and what they can expect from your channel.

This video you only need to make once every 6 months or when it becomes relevant to update. It belongs on your channel for new subscribers and even on your website, a perfect sales asset.

​Check out the full script structure breakdown​

2. Company Story/About Us

Example: Marcus Sheridan - a behind the scenes

People connect with stories. Dive deep into your brand's journey, the challenges you've faced, your mission, and your vision for the future. This video will serve as an anchor, humanizing your brand and fostering trust with viewers.

​​Check out the full script structure breakdown​

3. Product or Service Showcase

Example: GoPro - king of product videos

Highlight your main products or services. Instead of a hard sell, focus on the solutions and results they offer. Detail the benefits, features, emotions they unlock and the unique selling points.

This type is great for brand-building and a chance to humanize by providing honest opinions, and real showcases rather than theoretical ones.

​​Check out the full script structure breakdown​

4. How-to’s and Tutorials

Example:Pandadoc​

Educational content has immense value. Depending on your business niche, create tutorial videos that guide viewers on using your products or services. These videos can reduce customer queries and establish your brand as an industry expert.

In my opinion the bread and butter of every YouTube channel should be 50%+ of what you post.

​​Check out the full script structure breakdown​

5. Testimonials and Case Studies

Example:Daniel Fazio​

Word of mouth is the best tool to sell. Share stories of happy customers, their experiences, and the results they achieved using your product or service. This provides a lot of social proof, best results will come from before and after content.

Not only share the results but how they got there, even better if you share actionable steps to get to the success story.

​​Check out the full script structure breakdown​

6. Collaborations and Interviews

Example: Starter Story - Perfect way to use interviews for your business/product

Expand your reach by collaborating with other niche leaders in your industry. Interviews with experts or thought leaders can get you new insights and bring their followers to your channel.

​This is how Starter Story does it step by step​

​​Check out the full script structure breakdown for Interviews

YouTube is not easy to get started on. Start with these foundational videos and build your content library over time. Remember, it's not just about quantity but quality. Consistent, valuable, and authentic content will resonate with your audience, turning viewers into loyal customers. The data gathered from these first videos will tell you what content to create next.

Whenever something works, either gets you a lot of views or sales, double down on that. Keeping that in mind, provide more value than selling to keep the goodwill of your viewers and followers.

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Stop Chasing Views - How to Achieve Real YouTube Growth | Helmi Hasan

• Helmi Hasan's Background: Started as an SEO blogger to target digital nomads for his Airbnb business, then transitioned to YouTube after the pandemic.
• YouTube as a Business Tool: Unlike entertainment channels, Helmi’s strategy focuses on using YouTube to attract clients and leads rather than just chasing views or ad revenue.
• Content Funnel Strategy: Advocates a bottom-up approach for content creation—beginning with in-depth case studies, moving to how-tos, and then viral topics to establish credibility.
• Case Studies as Proof: By showcasing case studies and client testimonials, he builds credibility that helps convert viewers into clients.
• Importance of Consistency: It took three months for his new YouTube channel to see results, emphasizing the importance of persistence and sticking to a content plan.
• Navigating Viral Success: Helmi shares how his viral video attracted more clients, but maintaining long-term growth requires balancing viral content with foundational material.
• Editing Philosophy: Simple, clear editing focused on authenticity can often be more effective than complex, flashy styles, especially for educational or business content.
• Using Social Media Platforms: Primarily active on YouTube and Twitter. While LinkedIn is a good option for others, Helmi finds it less effective for his solo business owner audience.
• Avoiding Burnout: Prefers to work as a solo entrepreneur rather than scaling to an agency, focusing on high-ticket clients and maintaining a manageable workload.
• YouTube as a Lead Magnet: His YouTube channel acts as a pre-selling tool, helping clients get acquainted with his expertise before booking consultation calls.