Hey, As an agency owner, I'm part of a few networks where we discuss challenges we have and help each other out. YouTube is becoming part of most business's business/marketing plans. Either for lead generation or for brand building. One of the most asked questions is about building a team, who and what. After all, we are business owners, not content creators, at least most of us. So today I'm sharing how to scale your team, what tasks and responsibilities everyone has and the full YouTube...
15 days ago • 5 min read
Hey, Every day, I try to figure out how to paint a picture that will help you understand YouTube better. The number one factor for a video to work is the idea, this we know. And coming up with ideas is the hardest part for most creators. While I've been sharing our YouTube idea bank with you, I realized something important: These are only stand-alone ideas, not an infinite source of inspiration. That's why I've been working on something different: a YouTube video format library. Worth...
22 days ago • 5 min read
Hey, Mike and I just returned from Chiang Mai SEO Conference 2024, our 4th SEO conference in as many countries this year. At an SEO conference where so many are looking to diversify into YouTube, naturally, we organized a meetup to address some of their common YouTube challenges. I'll share how to overcome these challenges in this newsletter. Worth Watching Part of what I do daily is consume a lot of content and here are some of my favorites: We created a full YouTube Idea Bank with all the...
29 days ago • 4 min read
Hey, I got tired of repeatadly saying that you need to understand your audience to know what content to create. But how can you gain a better understanding of your audience, especially when you're just starting out or struggling to hit that sweet spot with the algorithm? Today, I'm diving into best practices for accurately understanding your audience to create more effective content and drive engagement on YouTube. The best part? These strategies are valuable for any aspect of your business....
about 1 month ago • 3 min read
Hey Reader, Lots of you addressed their concerns about their videos not getting the traction they used to get. We know that YouTube prioritizes retention of your videos, they want people to stay on the platform as long as possible and will reward you if you manage to keep people watching. It's not your fancy editing or trendy music that makes people stay. You need people to get through the hook and intro first, this is where the biggest drop happens. In this newsletter, I'll explain how you...
about 1 month ago • 7 min read
Hey Reader, As a creative and agency owner I've been on the hunt to make creatives more efficient. Yes, you read that right, making people with lots of ideas, productive. This is kind of my engineering background talking. We were taught: "A good engineer is a lazy engineer." This means that a good engineer will always find the easiest or most automated way to achieve the goal. So over 8 years as a creative and 4 years as an agency owner, I've built systems to systemize creativity.. Why is...
about 2 months ago • 7 min read
Hey Reader, It's been a crazy few weeks of traveling but now I'm back and got so many insights from some of the best in the industry. This week I'm covering long-term YouTube strategies, something we often overlook when trying to get quick wins with the right video or style. Worth Watching Part of what I do daily is consume a lot of content and here are some of my favorites: We created a full YouTube Idea Bank with all the previous outliers. Get Access Now Anthony Vicino - 5 Mental Models to...
about 2 months ago • 5 min read
Hey Reader, I just returned from DCBKK24, a conference full of 7-8-9-figure business owners, by far the most interesting group of people I've met at an event. One very popular topic was YouTube and how it's becoming a massive part of people's business and personal brands. So here are some of the biggest takeaways and insights from the event to help you use YouTube for yourself. I'm sorry this edition is a day late. I'm writing it at our next conference and wasn't able to finish it in time....
2 months ago • 4 min read
Hey Reader, it's not often that I come across a business YouTube channel that really nails their content. This channel is a SaaS product but the best part is that they are not even promoting it in their videos. That's what I wanna show you in this letter, the 20% effort to get 80% of the results, no matter your business size or channel. Worth Watching Part of what I do daily is consume a lot of content and here are some of my favorites: We created a full YouTube Idea Bank with all the...
2 months ago • 2 min read