Hey Reader,

Mike and I went to Australia for the Digital Marketer Conference where Mike spoke to 400 or so marketers and business owners about YouTube growth. The interesting part was, that we weren't the only ones talking about how important YouTube is for businesses today.

In last week's newsletter I wrote about the 6 types of videos business owners should make to convert viewers to sales.
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Today I will provide you with actual examples of people making 6-figures through YouTube videos without having to go viral.

Worth Watching

Part of what I do daily is consume a lot of content and here are some of my favorites:

We created a full YouTube Idea Bank with all the previous outliers.

• How Ridiculous - How Deep Into The Earth Will This Go from 1000ft?​
  Demonstrating progression in videos helps maintain audience engagement. In talking head videos, using a visible timeline is particularly effective for this purpose.
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• Daniel Bitton - I Copied A YouTube Channel That Makes $100k/Mo (it worked)​
  Very in-depth breakdown of a success story, and also great engaging editing. The video is filled with curiosity gaps to keep engagement.
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• Skool Stories - My Speedrun From $0 To $29,073/m (Full Beginner’s Guide)​
  From a channel/business perspective: success stories/case studies.
  Video perspective: a guide on achieving a doable goal of $x amount.

Viral doesn't make you money

Two of the speakers at the event we attended used YouTube as a tool to generate a large portion of their income, we are talking about 6-7-figure agency owners.
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Here is the kicker: They are only getting a few hundred views on their videos.

You DON'T need to go viral to generate traffic to your offers, heck, your YouTube content doesn't need to sell directly at all. It's great at building the relationship and nurturing your already existing audience that hasn't decided to buy yet.

So let's dive into some examples of how they do it.

​William Wang - 7-figure agency

Subscribers: 184
Most watched video: 493
Revenue made from YT: 6-figures
Total videos: 52

1. The intro is clear and delivers on the expectations of the packaging.
2. No fluff, straight to the point.
3. Result-driven with case studies.
4. Bulk recorded, low effort to create.

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​Grow My Ads - $50 million generated for clients

Subscribers: 8.59K
Most watched video: 30k
Average views: 3k
Revenue made from YT: Main source of income
Total videos: 67

1. Super consistent uploads
2. In-depth tutorials - massive value
3. All this value makes people aware of how much work it is, and instead of viewers learning it themselves, they hire the agency.
4. The topic is very boring, most people teaching this topic create dry and very technical content. GMA focuses on engaging content so people get through the videos.
5. The videos are structured great with the intro delivering on the promise of the packaging (which is clear, and very effective)

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​Salesman.com - Runs a 7-figure community/mastermind

Subscribers: 71.4K
Most watched video: 851k
Average views: 700
Revenue made from YT: Main source of income
Total videos: 1200+

Will is one of our mastermind clients and YT is a massive part of his sales funnel.
He has been on it for over 9 years and created 1200+ videos, this shows that compounding on the platform is so effective.

1. YouTube is one part of his sales funnel, he has a podcast with very credible people and he gives his book away for free to get email sign-ups. This is where he nurtures his audience in a long email sequence.
2. In-depth tutorial videos provide massive value and credibility.
3. Consistent uploads.
4. High-quality edits with helpful infographics to support his points.

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Effective Repurposing Framework: Transform 1 Idea into 30+ Content Pieces!

Here is the video on the newsletter we published earlier.

Turn one idea into 30 pieces of content to maximize reach.