Hey,

Ever wonder why some YouTube videos take off while others flop? Here's something most people don't realize: it's not just about views, it's about keeping people watching.

YouTube loves you for keeping people on the platform, so how do you do that?

Worth Watching

Part of what I do daily is consume a lot of content and here are some of my favorites:

We created a full YouTube Idea Bank with all the previous outliers.

• Sales Feed - Did This AI Tool Just Change Sales Forever? (Clay AI Review)​
  Ai + boring topic = more engagement. Besides that the video intro is very engaging and there is a lot of value as well so the video delivers on the expectations.
• Ross Harkness - The #1 Business Book Millionaires Won't Tell You About​
  ​First 45s, the intro, is a masterpiece of creating curiosity, hooking people in further down the video. Very good use of extra broll to support the topic.
• James Sinclair - How to Buy a Business and Where to Find It (Proven Strategy) Often people make more in-depth videos on each aspect of this video. to provide an overview but not go too deep you attract a wider audience. The comment section is then very vocal about they want to hear more.

Why Retention Matters More Than Views

Think of retention like this: if views are people walking into your store, retention is how long they stick around to shop. YouTube's algorithm LOVES videos that keep people watching, and it'll reward you by showing your content to more people.

The Simple Way to Analyze Your Retention

Here's your quick-start guide to understanding your video performance:

1. The First 30 Seconds Are Gold
   • Check where people drop off in your intro
   • Look for that initial cliff (when viewers leave)
   • Note which hooks keep people watching
2. Find Your "Sticky" Moments
   • Identify timestamps where viewer interest peaks
   • Look for patterns in what makes people stay
   • Note which topics or delivery styles work best
3. Spot the Exit Points
   • Find where viewers typically leave
   • Watch those sections yourself - are they boring?
   • Could you add pattern interrupts to keep interest?

How to Boost Retention

Based on analyzing thousands of videos, here are the most effective fixes:

1. Hook Optimization
   • Cut your intro time in half
   • State the value in the first 15 seconds
   • Use pattern interrupts (like surprising facts or questions)
2. Content Pacing
   • Add visual changes every 30-45 seconds
   • Use music transitions to maintain energy
   • Include "coming up next" teasers
3. Engagement Triggers
   • Ask questions throughout
   • Preview valuable insights
   • Use storytelling to maintain interest

Your Action Plan

This week, pick your last three videos and look at their retention graphs. Note where people drop off and where they stay engaged. You'll start seeing patterns that can immediately improve your next video.

Want to dive deeper? I've created a complete retention analysis template you can use. It's very detailed, but it will give you an idea of how to improve your retention.

NOTE!!

In-depth retention optimization is very useful once you already have views; a 20% optimization can result in 100% view growth. These are the things like different pattern interrupts or using more data for credibility etc.

For smaller channels general retention optimization is important.

Think of it like this, you are trying totally different things (topics, styles, formats, ..) rather than A/B testing the way you write your intro etc.

This is done by delivering on the expectation of the title and thumbnail in the intro of your video. Make your video engaging by scripting and editing the right flow in the video. And of course number one factor: is the viewer interested in what you are saying?