Hey Reader,

Depending on how long you've been around the (YouTube) block, this edition will make a lot of sense for you if you are not getting the views you used to get.
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If you are new to the YouTube game, this is still an important one to get you in the right direction.

Worth Watching

Part of what I do daily is consume a lot of content and here are some of my favorites. We created a full YouTube Idea Bank with all the previous outliers.

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• Callum McDonnell - Meet The Viral Genius Behind Steven Bartlett​
  Massive value plus a very engaging podcast with no fluff.
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• 100k - How to BEAT The NEW Youtube Algorithm in 4 Minutes​
  Discussing a fresh perspective on a topic that’s been around for ages—in just 4 minutes. Including timeframes in your title is incredibly effective, and the thumbnail takes a very contrarian approach.
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• Pat Flynn - ​The CORRECT Way to Sell Anything Online​
  The hook covers the viewer's pain points and the easy-to-understand editing is engaging. The title suggests you are doing it wrong.

Old vs New YouTube Algorithm

YouTube's algorithm has significantly changed since 2023, impacting how content creators approach video production. From 2016 to 2019, the focus was on quantity, with creators like Casey Neistat gaining millions of subscribers by uploading daily vlogs.

However, the landscape has shifted dramatically, and many channels have seen a drop in views if they haven't adapted to these changes.

Here are eight ways the algorithm has evolved in 2024:

1. Story-Driven Content

Old YouTube: Keyword-driven content.

New YouTube: Story-driven content.

Top creators like MrBeast, Ryan Trahan, and Casey Neistat use compelling narratives to keep their audiences engaged. With the saturation of video content, simple talking heads no longer suffice. Find your way of raising the bar.

2. Contextual Locations

Old YouTube: Filming in a bedroom or home studio.

New YouTube: Filming in contextual locations.

Creating an immersive experience is key. Unique locations add novelty and enhance viewer engagement.

​Peter Mckinnon does a great job at this.

3. Dynamic Pacing

Old YouTube: Consistent pacing throughout videos.

New YouTube: Quick cuts and dynamic pacing.

Attention spans are shorter, and creators like MrBeast use fast-paced editing and countdowns to maintain viewer interest.

Update: This was definitely the case at the end of 2023 and early 2024, however since mid 2024 we are changing back to a more simplified way of editing.

I made a video on exactly this - Is This The NEW Editing Style Your Audience Wants?​

That being said, the hook and intro must still captivate the audience effectively using this approach. Currently, this is achieved through emotional storytelling, ensuring the viewer becomes invested in what’s being presented.

4. Variety Show Format

Old YouTube: Simple, static setups.

New YouTube: Episodic series with varied formats.

Shows like James Corden’s segments, Chicken Shop Date, and Hot Ones have popularized this approach. Consistency in format while offering variety keeps audiences returning.

For educational channels this can be in a course format.

5. Character-Driven Content

Old YouTube: Watching a host.

New YouTube: Following a character.

Personalities and unique characteristics are now more important than ever. Sharing personal stories and embracing individual quirks can set a channel apart.

6. Discovery Page Focus

Old YouTube: SEO and search-driven views.

New YouTube: Discovery page-driven views.

Auto-captions now play a significant role in determining video content, making the discovery page a primary source of views.

7. Shorts

Old YouTube: Longer-form content.

New YouTube: Short-form, mobile-optimized content.

With 15 billion shorts viewed daily, creators need to adapt their strategies to include short, engaging videos.

Note that spamming short-form content is not helpful, producing quality short-form content is still needed.

8. Quality Over Quantity

Old YouTube: Daily uploads.

New YouTube: Higher quality, less frequent uploads.

The emphasis is now on producing high-quality videos, with a sweet spot of once-a-week posting. Some creators, like MrBeast, opt for monthly uploads with insane production quality.

Daily is still an option in niches where topics are time-sensitive. We have a few clients in the trading space that grew a lot through covering trending topics quickly over producing a quality video too late.

If your channel has seen a decline in views, it could be because you’re still creating content optimized for the old YouTube algorithm. Staying up to date with these changes is crucial.

Join Our Private Community

To keep up with the latest strategies and algorithm updates, join our private community. We discuss what no longer works and what new tactics to implement daily.

Book a call here to find out more.

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Your COMPLETE YouTube Growth Guide in 17 minutes!