Hey, I got tired of repeatadly saying that you need to understand your audience to know what content to create. But how can you gain a better understanding of your audience, especially when you're just starting out or struggling to hit that sweet spot with the algorithm? Today, I'm diving into best practices for accurately understanding your audience to create more effective content and drive engagement on YouTube. The best part? These strategies are valuable for any aspect of your business....
10 days ago • 3 min read
Hey Reader, Lots of you addressed their concerns about their videos not getting the traction they used to get. We know that YouTube prioritizes retention of your videos, they want people to stay on the platform as long as possible and will reward you if you manage to keep people watching. It's not your fancy editing or trendy music that makes people stay. You need people to get through the hook and intro first, this is where the biggest drop happens. In this newsletter, I'll explain how you...
17 days ago • 7 min read
Hey Reader, As a creative and agency owner I've been on the hunt to make creatives more efficient. Yes, you read that right, making people with lots of ideas, productive. This is kind of my engineering background talking. We were taught: "A good engineer is a lazy engineer." This means that a good engineer will always find the easiest or most automated way to achieve the goal. So over 8 years as a creative and 4 years as an agency owner, I've built systems to systemize creativity.. Why is...
24 days ago • 7 min read
Hey Reader, It's been a crazy few weeks of traveling but now I'm back and got so many insights from some of the best in the industry. This week I'm covering long-term YouTube strategies, something we often overlook when trying to get quick wins with the right video or style. Worth Watching Part of what I do daily is consume a lot of content and here are some of my favorites: We created a full YouTube Idea Bank with all the previous outliers. Get Access Now Anthony Vicino - 5 Mental Models to...
about 1 month ago • 5 min read
Hey Reader, I just returned from DCBKK24, a conference full of 7-8-9-figure business owners, by far the most interesting group of people I've met at an event. One very popular topic was YouTube and how it's becoming a massive part of people's business and personal brands. So here are some of the biggest takeaways and insights from the event to help you use YouTube for yourself. I'm sorry this edition is a day late. I'm writing it at our next conference and wasn't able to finish it in time....
about 1 month ago • 4 min read
Hey Reader, it's not often that I come across a business YouTube channel that really nails their content. This channel is a SaaS product but the best part is that they are not even promoting it in their videos. That's what I wanna show you in this letter, the 20% effort to get 80% of the results, no matter your business size or channel. Worth Watching Part of what I do daily is consume a lot of content and here are some of my favorites: We created a full YouTube Idea Bank with all the...
about 2 months ago • 2 min read
Hey Reader, Mike and I went to Australia for the Digital Marketer Conference where Mike spoke to 400 or so marketers and business owners about YouTube growth. The interesting part was, that we weren't the only ones talking about how important YouTube is for businesses today. In last week's newsletter I wrote about the 6 types of videos business owners should make to convert viewers to sales.Today I will provide you with actual examples of people making 6-figures through YouTube videos without...
about 2 months ago • 3 min read
Hey Reader, Not sure where to start when creating video content for your business, especially on YouTube? To simplify the process, I've curated a list of essential videos that every new business channel should consider creating. These are not just random suggestions but strategic video types designed to boost brand awareness, engage viewers, and ultimately drive sales by becoming a niche authority. Worth Watching Part of what I do daily is consume a lot of content and here are some of my...
about 2 months ago • 4 min read
Hey Reader, Depending on how long you've been around the (YouTube) block, this edition will make a lot of sense for you if you are not getting the views you used to get. If you are new to the YouTube game, this is still an important one to get you in the right direction. Worth Watching Part of what I do daily is consume a lot of content and here are some of my favorites. We created a full YouTube Idea Bank with all the previous outliers. Get Access Now Callum McDonnell - Meet The Viral Genius...
2 months ago • 3 min read